The thing about music videos
by zuza_her_mother on May 24, 2009
in students
Music video is a short film or video that accompanies a complete piece of music/song. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. (from wikipedia)
Sadly enough, I don’t remember getting into a band because of music video. I rather do it the other way round – first get into a band, then into their videos. Some were great, some were nice, some were little disasters; the rule was that very often ‘epic win’ songs had ‘epic fail’ videos, and the coolest videos were made to average songs. But I considered them ‘art’, not ‘adverts’
However, this week I’ve seen the very first video that made me listen, or even like a band – I had heard the band before, but mine reaction was ‘nothing special, not worth listening’. After watching the video, it changed to ‘total adoration’. How could I dismiss this band? They’re kinda great. WITH THE AWESOMEST MUSIC VIDEO OF THE YEAR (in fact, the video’s from 2008, shh!). That’s how advertisments work, isn’t it?
Anyway. Empire of the Sun – We Are the People. Pretty cool.
(still, the video is better than the song. the rule works)