Which typeface for facelift?
The Global Village logo is ten this summer. It has served us well for all those years and become an easily recognizable local graphical landmark, incorporating both the school’s idea and people behind it.
The origin of its present shape is anything but special. It all happened round the kitchen table and took two open minds, about two hours of brainstorming, two litres of Żywiec beer, and evidently just these two words ? global village.
The problem to solve was this ? how to go about a company logo whose core idea was a logo itself, one of the most cliched verbal logos of the 20th century, like Hollywood, Concorde, or Unix. No matter where they appear, they all drag the baggage of their extended, metaphorical meaning. An attempt to add a distinct, purely graphical element to ‘global village’ seemed like a vialotion of its essence. Hence, the final shape had to be simple, if not austere ? the white, densely packed lettering on the burgundy and dark navy strip.
But today, ten years later, when the global village around plays an ever important part at Global Village in Nowy Świat, the idea of re-adjusting them in the logo seems reasonable and tempting.
Let’s play then. If you were to choose a typeface to replace the original, condensed Haettenschweiler, and allow a 21st-century feel, which of the three numbered typefaces below would you go for?
Definitely the second one. It has no serifs (and who would like to have a logo with them?) and is a bit similar to the old logo. And it is Tahoma, isn’t it? The prettiest of all fonts. ;)
To tell the truth, I would’t change a thing. I’ve got used to the old typeface. It reminds me of the school when I was a student myself, of all the people teaching me there in the past, of the friends I had and have there now.
And the new ones? They’re just some fonts.
P.S. I hate the last one. It seems too thick and angular. The other two are OK.
i think the present typeface is the best.
Do not change the typeface!!! :P
For me the first (not old :)) one is the best. It is clear and legible, the other two are too aggressive for me – if you can say so about a font :)
If it ain’t broken, why fix it?
a facelift?!.. i don’t understand what for,
gv logo do not need a facelift. come on.. it’s not that old, it’s still looking “young&attractive”:P
maybe it’s good time to think about some other changes, not only concentrating at new logo.
but if i had to choose i’d go for the second one.